Author: Oliver

If you’ve spent some time tinkering with Google Ads, you’ve probably come across terms like ‘Impression Share’ or ‘Search Lost Impression Share.’ They may sound technical, but understanding these metrics is crucial for maximizing the effectiveness of your advertising campaigns. Today, I’ll break down what Search Lost Impression Share means, why it matters, and how to improve it. Understanding Search Lost Impression Share Before we delve into the lost share, let’s take a moment to clarify what ‘Impression Share’ means. It’s the percentage of impressions your ads received out of the total impressions they were eligible to receive. So if…

Today, we’re taking a deep dive into a tool that has the potential to level up your advertising game – the Google Ads Transparency Center. Introduction: Embrace Transparency with Google Ads In this increasingly competitive digital world, any tool that gives us insights into our competition is like finding a gold mine. Google has granted us just that with its Google Ads Transparency Center. Similar to how we’ve been using the Meta Ads Library to peek at our competitor’s ads, we can now do the same with Google Ads. Exciting, isn’t it? https://www.youtube.com/watch?v=_wGT1v3pQ0k What is the Google Ads Transparency Center?…

Have you ever wondered how you fare in the race of Google Ads? Who are your rivals, and how can you outsmart them? If you’re nodding along, this is the blog you need. Today, we’re unraveling the mystery of Google Ads Auction Insights. Buckle up because it’s time for a deep dive! What is Google Ads Auction Insights? Google Ads Auction Insights is like a spyglass that lets you peek into your competitors’ world. It’s a tool that provides information on how you stack up against other advertisers participating in the same auctions as you. It’s a goldmine of insights…

Are you familiar with that feeling when your Google Ads campaigns aren’t performing as you expected, even though you’ve dotted all the i’s and crossed all the t’s? Well, I’ve been there too. Often, the culprit of this sluggish performance is a deceptively simple metric – Quality Score. Let’s deep-dive into the world of Quality Scores and explore how to boost yours for better ad performance. Let’s make sure you get straight 10’s! What is Quality Score in Google Ads? In the realm of Google Ads, Quality Score isn’t just a buzzword. It’s Google’s rating of the quality and relevance…

As a veteran of the industry, I’m often asked about the cost of Google Ads. Truth be told, there’s no definitive, one-size-fits-all answer. Just like any other form of advertising, the cost can vary significantly. But don’t fret; I’m here to help you navigate the budget maze of Google Ads! You can start with $1 and scale all the way up… If you get value! Understanding Google Ads Cost Before we dive into numbers, it’s crucial to understand how Google Ads works. Google Ads operates on an auction system, where you bid for keywords relevant to your business. The amount…

Hey there, digital marketing enthusiasts! I have some important news to share that will affect all of us who target any country or territory within the European Union. Due to recent legislation, we’re now required to provide both beneficiary and payer information for our Meta ads. Confused? Don’t worry, I’m here to explain what this all means. Decoding the New EU Regulation The EU Digital Services Act (DSA) is the new sheriff in town. This regulation mandates that Meta must be privy to information on the beneficiary and payer of ads that target anyone residing within the European Union. Who…

As someone who’s been in the trenches of the advertising world for years, I know the importance of staying ahead of the competition. One of the most powerful tools I’ve discovered in my journey is the Meta Ads Library, a hidden gem that can revolutionize your ad strategy. Curious? Let’s dive in! What is the Meta Ads Library? The Meta Ads Library is a comprehensive, searchable database introduced by Meta (previously Facebook) in 2018. Initially conceived as a transparency tool to combat election interference, it has become an invaluable resource for advertisers. It offers a peek into the ads running…

I want to share a story about a hiccup I ran into on Facebook. It was a pesky error message that said ‘You’ve reached the maximum number of ad accounts you can create at this time.’ This was new for me as I’ve managed many ad accounts before and never bumped into such a problem. In my attempt to fix this, I tried a bunch of things: I deleted some old ad accounts that we no longer needed. I checked all active accounts for errors and fixed any I found. I made sure all our invoices were paid up. But…

Hey there, SEO enthusiasts! If you’ve been navigating the intriguing maze of WordPress plugins, there’s a high chance you’ve come across Google Site Kit. You might be asking, “What is it, and should I even use it?” Today, we’re demystifying Google Site Kit, highlighting its features, and guiding you on whether it’s a tool worthy of your WordPress toolbox. What is Google Site Kit? Google Site Kit is an official WordPress plugin developed by, you guessed it, Google. It’s a one-stop solution that integrates Google’s most useful site tools into your WordPress dashboard. Think of it as the Swiss Army…

In our journey through the fascinating world of WordPress, we sometimes stumble upon features that may seem daunting but are, in fact, simpler than they appear. One such feature is deleting a WordPress theme. Today, we’ll delve into the process, step-by-step, to help you delete a theme in WordPress. Before we get started, though, it’s essential to clarify why you might want to delete a theme from your WordPress website. Why Delete a WordPress Theme? Unused themes take up space on your server and can potentially pose security risks if not regularly updated. If you’re not using a theme, it’s…